Why The UNDEFEATED x Jordan 4 ‘Olive’ Gets the £30k Price Tag

Why The UNDEFEATED x Jordan 4 ‘Olive’ Gets the £30k Price Tag

By Oli Macer - 22/08/22


In 2005, Undefeated became the first sneaker boutique to get an exclusive collaboration with Jordan Brand, resulting in this Air Jordan 4. The shoe implements a military aesthetic inspired by the MA-1 Flight jacket, featuring an olive nubuck application throughout the upper, with black and orange accents throughout. A Velcro tongue patch is included to resonate with flight jacket styling.

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The Air Jordan 4 x Undefeated remains one of the rarest sneakers to date after just 72 pairs released with some released during an in-store raffle and one full size run in an online auction. The rest were given to Friends & Family. Finding a pair of these today is nearly impossible and even if you did you’ll have to cough up at least £30,000 to get your hands on them. If the 2017 rumours were true, this pair would have restocked and now be readily available on the resell after market for a much lower price point, but this never came to fruition.

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Rumours have risen again that the Air Jordan 4 x Undefeated ‘Olive’ is set to restock this year (2022). So if you’re already eyeing them up then you’re not alone, as this is already set to be one of the most hyped releases of the year. However, no further details have been unveiled, so make sure to keep it locked in right here for all the latest news and updates.

Shop the UNDEFEATED x Jordan 4 'Olive' here.

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